About

For those not afraid to stand out.

Vital Project exists to bridge the gap between "safety gear" and "style."

I created this brand because I wanted something that didn't exist: apparel that kept me visible without making me look like I was on a construction site. As someone who lives and breathes streetwear, I knew that if the gear didn't look cool, people wouldn't wear it - and on the street, that's a risk no one should have to take.

The "Project" is simple: strip away the stigma that neon is uncool. By combining high-performance fluorescent visibility with a modern streetwear edge, I've built a line for the e-bike riders, the motorcyclists, and the walkers who want to stay safe and look good doing it.

It's bold. It's expressive. It's impossible to miss.

- Jenny Anania, Founder

Be Seen. It's Vital.