About
Vital Project isn’t just apparel.
It’s a mission.
The project is the movement.
Redefining visibility for people on the street who refuse to sacrifice style just to be seen.
Riders. Cyclists. Walkers. Anyone moving through the streets.
For too long, hi-vis carried a stigma. Functional, but ugly.
Necessary, but never chosen.
Vital Project exists to change that.
Born from real street experience, the brand was built for those who need visibility—but demand design that feels intentional, modern, and wearable.
Vital Project blends bold fluorescent visibility with elevated design, turning neon from safety gear into a statement. Expressive. Confident. Impossible to miss.
Whether on a bike, motorcycle, scooter, or on foot—being seen on the streets is vital.