High-visibility apparel for those who refuse to risk going unseen.
On the street, visibility isn’t optional. It’s vital.
Neon Collection
Visibility turned up. Neon hi-vis apparel designed to be seen, finished with black graphics that ground the look.
Built to Be Seen
Most apparel is printed for appearance. Vital Project is printed for visibility. Our specialty reflective inks and multi-layer printing process create brighter, more noticeable designs that help you stand out when visibility matters.
Meet The Founder of Vital Project
"Black is cool, but being seen is cooler."
Most hi-vis out there just wasn’t for me. I wanted to stay visible without looking like a construction worker. Since I couldn't find what I wanted, I created it. Vital Project is apparel designed by a rider, for riders who refuse to compromise style for visibility.
-Jenny Anania